Open-source audience toolkit

The customer data, identity, payment & entitlements toolkit for modern digital publishers.

Allegro Audience helps publishers better support donations, memberships, and subscriptions, with authentication, segmentation, and connections that work with the infrastructure you already run.

Become an early adopter Read the docs

Alpha Phase: We're onboarding six publishers before public availability begins in 2027

“Allegro helped us bridge our various systems into a single decision engine and authentication layer, take direct payments for the first time, and build a broader understanding of our audience”

Andy Cheatwood Vice President of Product · LAist

Why we built it

Sixteen years integrating customer data platforms.

2010: Alley is foundedA digital product consultancy for journalism, entertainment, and non-profits.
2020: Lede launchesA fully-integrated content & audience platform for independent, subscription-driven publishers.
2025: Allegro AudienceA new open-source audience management layer, built entirely on open-source technologies.

We hear it all the time. Publishers are unhappy with the tools they have for memberships, subscriptions, donations, and customer data management. They're unhappy with onboarding, documentation, support, and they're unhappy with the cost.

Their systems don't connect neatly, if at all. As a result, they can't answer fundamental questions about their businesses. Despite promises of flexibility, experimentation and iteration are slow and expensive. Product teams are overwhelmed by integration overhead that's more distracting than empowering.

And venture-funded technology platforms constantly change the rules, the prices, and the level of support. As consultants, we're tired of it and we know publishers are tired of it too.

Allegro Audience comes from Alley, a digital product consultancy working primarily with journalism, entertainment, and non-profit organizations. We've adapted audience technology since 2010, and in 2020 we launched Lede. Ever since, we've wished we could bring Lede's audience tools to larger publishers. So in 2025 we decided to build it as an open source project, from the ground up.

Features

Everything you need to serve your audience.

Audience Identity & Authentication

Google & Apple SSO
Magic links for passwordless sign-in
JWT support for cross-product authentication
Profile Management
Payment Management
List Subscription Management

Segmentation & Targeting

Segment builder
Dynamic onsite targeting
Export segments to your ESP

Connections

Extensible connector system that leverages your existing infrastructure
CRM integrations (Revolution, Salesforce NPSP)
Email Service Providers (Salesforce Marketing Cloud)
Payment Processors (Stripe, Worldpay)

Customer Journey Management

Visual Interaction Builder
Connection to Github for Template Management
Optionally Integrate with Google Tag Manager

Allegro Audience template management tool

Pricing & availability

We're onboarding six launch publishers.

Allegro Audience is in an alpha release phase with a goal of launching six publishers before public availability begins — get in touch if you’d like to be involved!

When we release the code behind Allegro Audience under an open source license, we will also release a hosted platform to support the product. Alley provides integration, support, and other professional services to launch and maintain Allegro Audience for any publisher.

Get Involved

Let's build the audience layer publishers actually want.

Tell us about your organization and the tools you're using today. We'll be in touch about joining the alpha.

Early access to the alpha release
Hands-on integration & support from Alley
A direct line into the product roadmap